Schwarzkopf Keratin Color Permanent Hair Color, 5.88 Deep Red, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I FINALLY found my favorite black dye after YEARS of testing diffrent brands/shades. This one is IT for me. So happy. So impressed. The red that comes out in the sun is AMAZING but looks plain black in the dark/shade. I LOVE that

It smells not too bad for coloring product. Also, this brand offers very good selection of the rare colors. I get so many compliments on my subtle, yet rare coloring of my hair (dark with wine hue in sun light). The color last long too.I've been self-dyeing my hair with this product every month (due to grey covering) and not seeing any damages of the hair.Not the cheapest product, but definitely worth it. I will be lost without.

Ese color me encanta, queda muy bonito, siempre me preguntan qué color estoy usando

I don’t usually like box colors but this brand changed my mind. It’s the only one I will buy if I’m not getting hair done professionally. The color holds very well and doesn’t fade quickly. My hair is shiny and soft after using it. I have long thick hair so I do use 2 boxes so I have full coverage. They send an after color conditioner that last more than one use and it is amazing.

good but fades fast

Great color! Easy to apply!

Great price. Rich color. I love this brand.

It didn’t work for me. My hair was dark at the roots and blondish from mid-length to the ends. My hair was already light enough to achieve the shade described on the box, but it turned jet black—completely black. I’m giving it 3 stars because it did cover my grays, but I also had an issue where the color kept washing out in the shower. It wouldn’t stop after 1 hour in the shower, so I had to get out while it was still dripping red. It was an odd experience, it has never happened with Nutriesse which my go to brand.